Creative Director and Photographer based in NJ.
As a Creative Director, I’m in my element when I’m leading talented teams and transforming ambitious ideas into unforgettable visual narratives. I’m not just hands-on—I’m all in, driven by a passion for creativity that inspires and energizes everyone around me.
At the heart of my work is a multidisciplinary crew of visionaries: product designers, graphic artists, and photographers, working in harmony with marketing directors, merchandisers, and copywriters. Together, we’re not just creating designs—we’re crafting bold, resonant stories that elevate brands and leave lasting impressions, all while reflecting my unique artistic sensibility.
For me, design is more than just art—it’s a way to spark connections. Even the most brilliant ideas can fall flat if they don’t resonate with their audience. That’s why I approach every project with a focus on adaptability and a deep understanding of a brand’s essence, ensuring each concept transforms into a masterpiece that truly engages and delivers results, whether through commercial success or emotional impact.
Shaped by my journey from Seoul, South Korea, to vibrant cultures across Mongolia, China, Germany, and now the USA, I bring a global perspective to everything I do. Currently, I call New Jersey home, where I serve as a full time creative director at BHF, a home furnishings leader since 2004, and Kepsuul, an indie furniture brand rewriting the rules of modular design.
If you’re ready to partner with a storyteller who combines strategy and artistry, let’s collaborate. Whether it’s big ideas or intricate details, I’m here to bring visions to life in ways that captivate and inspire.
Instagram: @daybreak.leika